has a degree in Communication and Public Relations, being a marketing and advertising specialist. He graduated at Harvard University with a degree in Negotiation and Conflict Resolution, specializing in Quality of Service and Human Resource Management at Disney University, USA. He served as Director in multinational companies, advertising agencies, PR and public institutions, including the Presidency of the Nation Argentina, being the youngest sector adviser of that country.
He is an international lecturer in Sports Marketing and Branding, Professor Emeritus lauded at three institutions of the Laureate International Universities network. He has taught in South America, Central U.S. and Europe, in the faculties of Business and Economics, Marketing and Humanities. In Argentina taught at the Palermo University,Universidad Argentina de la Empresa, Catholic University, Caece, Uces, Fundación de Altos EstudiosEmpresariales, Argentinian School of Business, and Belgrano University, in which he founded the Center for the Study of Sports (“Centro de Estudios del Deporte”), the only scientific space in Latin America. As Executive Director, he launched the first Post-Grade Sport Business: Marketing, Photography and Latin America sport Management at the School of Economics and International Business.
Being a professor at the Asociación Argentina de Agencias de Publicidad, AAAP - ISP, departments of Marketing, Advertising Strategy and Senior Executive Program, he conducted seminars, degrees, courses and workshops in the Asociación Argentina de Marketing (AAM).In the United States he serves as a visiting professor at New York University (NYU), as well as in Germany, in the German Sport University, world number one sports, and at the Macro Media Akademie Der Medien Und Sport Fitnesskauffau / Mann (IHK).
In the entrepreneur area, his leading role as a pioneer in Sport Business, led him to found anavant-garde agency in Sports Marketing, “Gerardo Molina Company Latin America”, a leader in America with locations from Argentina to Mexico, and “Euromericas Sport Marketing”, located in Germany. Due to the success of these ventures, he is summoned by different companies, organizations and academic institutions as a national and international adviser, consultant, teacher, speaker and trainer.
He was appointed as an honorary member of Fundaid, for his outstanding contributions to citizenship, personal merit and unblemished conduct in the service of human and cultural relations. He serves as guest columnist in print media and TV sports business specialist.
In the last decade he wrote more than a hundred publications and he annually produces specialized writings, reports, works, and statistical measurements performed in the framework of the agencies he leads, being a referent to worldwide companies, such as CNN, the New York Times, the Independent UK, USA Today, Financial Times, Le Monde France and France Press agencies like Reuters and AP, among others, receiving different awards and recognitions for innovation.
When editing his “Marketing Deportivo” and “Si Logo” books, which were the first in Latin America, he becomes an obligatory reference author for entrepreneurs, professionals, teachers and students in Spanish-speaking countries. After becoming a Best Seller, he published a series of books that are big hits, among which are: “Si Logo”
, “El fin del deporte”
, “Marketing Deportivo II”
, “Marketing Deportivo y creatividad”
, “El Poder del Marketing Deportivo”
, “El Management Deportivo”
. His latest work recently appeared in 2013 in Spain is: “Sociología del Fenómeno Deporte”